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You must have heard of Beats headphones – no matter if you’ve used it’s products or not.
Beats was founded by rapper Dr. Dre and record producer Jimmy Iovine in the year 2006. Beats has been one of the best brands in the audio universe since its inception; it’s sales have matched the brands like Sony, Bose, and Skullcandy.
Beats’ enormous popularity and market share are what attracted Apple to the company, which bought Beats in 2014 for a whopping $3 billion.
So, how did Apple acquisition changed Beats as a company, and more importantly, how they enhanced the quality of its headphones?
In a recent interview with Techradar, Beats president Woods said that Beats, as a company, thought they were pretty good until Apple bought us, and then we learned what really good was. He further said that they learned how incredibly disciplined they were about product quality.
But does that mean Beat’s headphones were just average in the past? Well, they have their fair share of criticism for being too brash, too bass-heavy, and unsuitable for a true audiophile.
Turning down the bass
That bass-heaviness didn’t just come from nowhere. Bass has been part of every popular music genre for decades now. Bass was everywhere, and Beats also wanted it.
Hopefully, people will respect the fact that we learned from our mistakes and have grown. Wood, President of Beats, said.
Woods said that Beats after Apple acquisition has gotten better and learned the tools of its trade-in years since it released its first studio headphones back in 2008.
PowerBeats Pro
Beats is going to launch its PowerBeats Pro headphones next month. And their president is exceptionally excited about it.
They’re super dope, sonically, he said. He further added that they are a beautiful acoustic instrument.
The Future
News has circulated that the Apple AirPods 2 will be a health and fitness device as well as a pair of true wireless earbuds, and is it something Beats would consider for making future fitness earbuds?
The Beats Presidents thinks that it’s unlikely, we never want to labor users with a bunch of useless techs. He further added if you have a smartwatch giving all that information, would you go for a pair of headphones that do the same?
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Whether Wood’s views on biometric sensors would change or will Apple start using this kind of tech in its headphones remains a mystery. But it’s clear that Beats as a company has learned a lot from its acquisition by Apple.
Woods says that Apple’s acquisition has allowed Beats to take leverage of Apple’s great research, development, and innovation.
Ultimately, to an extent, Apple and Beats’ partnership has been successful, and we are excited to find out what this company has to offer in the future.
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